Why You Should Invest in Professional Web Development

A modern company is hard to imagine without its online presence, which has become the primary environment for functioning and development. If you are seriously thinking about creating an effective and profitable business, having your website is one of the top priorities. It doesn’t matter what you do, whether you are a professional psychologist who is looking for ways to expand the service market, like Lana Starkman, or a consulting company providing tax and business advisory services like UNA//Partners, or an organization specialized in car rental services, a comprehensive and functional website of high quality expands your ability to promote the brand, retain existing customers and attract new ones. 

Consumers evaluate your company even before they start cooperating with you, using your services, or buying your products. They carefully study every detail about you through your online presence. If they remain dissatisfied at this preliminary stage, then there is a high probability that they will never contact you again and forget about your existence. That is why, if you are still in doubt and do not know whether to hire professionals or not, based on our rich experience of cooperation with local and international companies, the Powercode team has prepared the most compelling reasons why you should tip the scales in favor of working with professional web development.

1. Long Term Investment

The main goal of the business is to implement any intended project, no matter how ambitious or bold it may seem, develop further, and earn a profit on their products. To reach it, a company should have specialists in its field and keep abreast of current trends in all areas close to its operations. It is challenging to cover all these aspects in one organization, especially if it is a small business. Professional web development companies are fully equipped to comply with your request. They have the knowledge, technical facilities, and awareness of modern tendencies. Thus, when seeking help from such companies, you look to the future. The final product of premium quality you can get as a result of the collaboration will bring you new clients and new opportunities for growth and expansion. It can also lead to further cooperation and bonuses in the forms of discounts, free additional features, establishing new business contacts, growth of sales markets, and others.

2. The product and brand promotion

A website is a bright cover of a business telling its unique story. It creates the image of the company. If it fails to meet visitors’ expectations, they will never come back and forget about the product and the company itself. On the contrary, visitors will stay exploring details if they get what they want and have chances to learn more. By creating the image of quality and exclusivity in visitors’ minds, the company moves them from the category of potential buyers to the category of common or regular ones. 

The developers carefully design pages, their content and provide business logic and semantic kernel. SEO optimization is one of the most productive ways to improve the positions in the market. Web developers offer SEO services, which help gain growing interest in services and goods, greater brand awareness, and organic traffic to the site. It is more efficient than expensive ads that do not always work as they should. Besides, while developing the product, web specialists can estimate and create necessary environments for the successful promotion through SMM, social networks, or contextual advertisement.

3. Steady Customer Engagement

This reason is directly related to the previous one. When you hire a team of professionals, they offer you several strategies based on analyzing your target audience and current competitors. Having chosen the one you think is the most precise and unique, the web development company builds the site using appropriate promotional tools to attract your potential customers. They can include informative and engaging Landing Page, individual content development to meet your demands or SEO optimization. 

The client needs simplicity and a convenient way of interacting with the site. Web specialists develop a product where customers engage with your services through clear channels. In addition, they can present analytical technology to gather data on your customers’ actions to understand their nature and behavior better. If everything is done correctly, the final product will work to attract new customers and retain existing ones.   

4. Visually attractive product with the advanced technical features

An appealing website is one of the key factors in generating more prospective customers and sales leads. According to statistics, 88% of visitors will not return to the website if they have a bad user experience. Just by looking at the website’s design of the company, they make a decision on its trustworthiness in less than 10 seconds. It is in human nature, at first, to rely on the visual effect of what they see and only then pay attention to its internal content. It doesn’t matter what it is about – goods, websites, pictures, household appliances, or people.

For consumers, any little things matter, from the font size and color to the layout scheme and site navigation. Visual appeal is the tool that encourages visitors to stay and continue their exploring the company and its product. Thus, by investing in good web design development, the company is investing in the potential attraction of more clients, vendors, and leads. An experienced web designer knows which colors work for a positive emotional reaction to the site, which infographics serve best and in what format, how to make typography work for you, helping convey the contextual component, and how to structure information to achieve the best communication effect properly, etc.

In addition, a robust website requires not only vivid visual pictures but also efficient technical features, such as automated responses, storing data, integration of  various analytical databases, built-in messaging system, data driving, and others. It would be challenging to implement them without profound knowledge in these areas.

5. High-speed product with responsive design

Modern life is happening at a brisk pace. A person needs to respond to the situation with lightning speed if they want to get what they desire. It has drastically changed the behavior and lifestyle of people who value their precious time. When visitors enter the website, they do not want to waste their time waiting while the page is loading. If it takes more than 3-5 seconds, then with high feasibility, a visitor will leave the site without waiting for the page to load and will not return any more.

Speed is important both for customers and a search engine. Loading speed is influenced by many factors, including image sizes, a large number of graphic elements, page length, quantity of music and video elements, informers or built-in counters, etc. The web development company will help you optimize and balance all of these elements so that they work for and not against you.

Another crucial factor is responsive design. Today, people are not only sitting at desktop computers. Working from different places, often being on the road, in meetings or on business trips, they use different devices – laptops, smartphones or tablets. For example, in 2021 in Italy, the mobile commerce B2C segment increased to 21.7 billion euros and  the average value of online shopping orders placed through smartphones in Great Britain was $ 96.26 dollars. As Statista shows, by 2025 more than 10% of retail sales in the USA will be done via mobile commerce. Therefore, businesses should not neglect cross-browser compatibility and the way the website will be displayed on all devices if they want to achieve success.

6. A reliable and secure product

When a company starts its communication process with clients and partners online, it is crucial to ensure that it is safe for both parties. Hack attacks and data leaks lead to financial and reputational losses. It is worth implementing key protection steps in development, testing, and system administration processes to reduce risks in information security.

Professionals in web development create the product in a safe development environment protected from external actions and consider possible threats. They can scan all elements, including packages and libraries, for vulnerabilities in the CI-CD pipeline. Besides, they address such issues as:

• placing the back-end base in the protected VPC;
• user-provided data and requests;
• multi-factor authentication;
• users’ identification and authorization while using the company’s API;
• proper service configuration;
• the possibility of introducing third-party code, and others.

The Powercode team also suggests you establish a security protocol on how to respond to cyber-attacks while cooperating with web development companies. You should know how to behave and what actions to take in case of a threat.

7. Integration with other services and systems

Integrating several services or systems in your website enables your business to gain added value to the operation. At any stage, the company may need integration with various databases or systems, corporate systems like CRM, payment tools, etc. For example, CRM integration will provide a complete and comprehensive picture of how clients interact with your company via the website. You can use this information to promptly react to the current situation or better understand your customers and their demands. 

External integration significantly enhances the capacities of the website and improves UX. It also helps automate the process of data exchange. In general, integration with other services and systems aims to increase the site’s functionality and optimize business processes within the company. However, you cannot do it alone without the necessary training and knowledge. 

The Final Insight

To invest or not to invest in a professional web development company? The final decision is, of course, yours. But the Powercode team recommends you not only consider this issue but also implement the project in such a way. 

Keep in mind that two crucial things for a business are the quality of its services and goods and its reputation. As an organization that works in the UK, USA, and other countries worldwide, we know how to boost your business growth and brand’s reputation. If you are looking for an ultimate full-service web and software development company with highly creative and goal-oriented experts, Powercode is eager to cooperate. All you need is to send us a message here, and our specialists will get in touch as soon as possible.